Craig Dakauskas, vice president of sales at Commercial Laundry
Equipment Co. Inc. (CLEC) is featured as a contributing columnist
at American Coin-Op magazine's Web site. His column also is
scheduled to appear in the publication's print edition in
In his column, "When Competition Comes, Focus on Keeping Core
Customers" Dakauskas discusses how owners should react to new
competition in their market.
"Veterans of our business know competition means one thing -
someone has identified an opportunity," Dakauskas writes.
"That opportunity may be a market that can't be fully served by
one store, in which case two stores can coexist and prosper. Or it
could be that the market just isn't being adequately served by your
store," he added.
Dakauskas is a veteran of the laundry industry and served as
Speed Queen national sales manager before joining CLEC, a full
service Speed Queen distributor based in Gulf Breeze, Fla.
To read Dakauskas's column, visit americancoinop.com
or to learn more about CLEC, visit clecco.com.